What to Buy On Sale
Stay ahead of the curve
You actually have a good chance of scoring fashion-forward pieces before they hit the mainstream. We've sold jumpsuits at markdowns for a couple seasons, but only now are they everywhere.
Keep and open mind
You might not find the quintessential Burberry trench on sale, but you can find one in a modified style or color at a discount. You'll have a staple, and it wont look like everyone else's.
Go big
Evening gowns are great to buy on sale, since they're less trend-driven and start out being expensive.
Skip the small stuff
Bags, belts, and wallets stick around from season to season and rarely go on sale.
What to Spring for at Full Price
Think long term
If you see beautiful, classic pieces--the perfect cashmere scarf in oatmeal or black; simple ankle boots or oxford shoes--get them. Those rarely show up on sale later.
Make a statement
On the flip side, I spring for that single, standout piece that will inspire the way I dress for an entire season. Recently we had a right yellow, off-the-shoulder sweater by Thakoon that flew out of the store. People went crazy for the unusual color and easy, drapey silhouette. When you see something like that, you have to act.
Track it down
The Internet is a great tool for locating that bag you love but can't find in a certain color. You'll usually see a full range of hues online, but probably at full price.
What to Buy at a Flash Sale
Be prepared
Flash sales are great for designers you love whose clothes might ordinarily be out of your price range. Check a site's calendar so you know what's coming. Use themed sales--such as "casual Fridays" or "the statement necklace"--to discover new designers, but focus on silhouettes that you know work for you.
Know yourself
Don't buy something just because it's in style or drastically reduced in price--it should always be something you'll really use. If you're the kind of person who carries your life in your bag, go for roomy, sturdy totes, not delicate clutches.
When in doubt, click
If there's an item you're debating, stick it in your cart while you mull it over. If you see something you want in someone else's cart, keep refreshing your screen in case it resurfaces.
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