How to Sign an Email via Allure

Too many email signatures try way too hard, with their inspirational quotes, cute photos, and lines of boilerplate. Will Schwalbe, coauthor of Send: Why People Email So Badly and How You Can Do It Better offers some common-sense guidelines.

Keep it straight

"Don't get creative with colored text, fonts, or pictures. When your email goes from one system to another, those twee touches are often delivered as attachments. The best type design is black text in Arial or Times New Roman."

Post no bills

"Skip lines like 'Please save our environment by not printing this email unless you have to.' We all get it,"

Add a "handheld" kicker

I replaced the standard message with 'Sent from a handheld, so please excuse terseness and typos.'"